Vanessa Hill, the firm’s marketing manager, was one of six panelists on the recent Annual Conference Recap Highlights of the Legal Marketing Association (LMA). Vanessa is a current member of the LMA Bay Area, West Region.
At the panel, held April 18 at the end of the LMA Annual Conference, Vanessa recounted some personal highlights and a few of her favorite sessions. Most notably, she discussed One North’s presentation regarding “Strategy Fallacies: Avoiding the Dead Ends” and the valuable insights legal marketing professions may glean from understanding how strategy is created. The session – and the conference overall – were tremendously beneficial.